Project Description

Festival & Special Event Management, Essentials Edition

Allen, Harris, Jago, Tatrai, Jonson, D’Arcy

Print ISBN : 9780730369400   |  Digital ISBN : 9780730369370 

Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls.

Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

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Currency and relevance 

Updated APAC case studies, examples and insights from industry experts. 

Skills-focussed

Whatever type of events your students specialise in, this text will help them build key practitioner skills and pursue their careers with confidence.

Future Skills Guide 

Unique to Wiley, our Future Skills Guide provides expert and practical advice on career preparedness making for more future-ready graduates.

Watch: Eamon D’Arcy

Contributor, Festival & Special Event Management, Essential Edition

Let one of the amazing contributors of Festival & Special Event Management, Essentials Edition, Eamon D’Arcy, take you through his biggest projects and career as a whole, the importance of event design and why this title is so valuable to students.

Introducing Eamon D'Arcy: Contributor to Festival & Special Event Management
What is event design? With Eamon D'Arcy
What value can students gain from Festival & Special Event Management?

Watch: Authors of the Wiley Future Skills Guide

Hear from authors Angela Carbonne, Clare Payne, Rachael Field and Mandy Johnson on the importance of teaching future skills to students.

What do you wish you knew about working when you were a student?
What makes you an expert on the future of work?
How can your advice prepare students for the future of work?

The latest edition of Festival & Special Event Management, Essentials Edition, includes these key features:

    • Jargon-free, user-friendly language for students   
    • Marketing chapter now encompasses promotion and sponsorship 
    • A new chapter on event design and production replaces chapters on staging and logistics 
    • Extensive updates to case studies, examples and references
    • Contextualised for today – references to social media and digital technologies are embedded throughout, rather than in isolated sections
    • A Future Skills Guide that helps your students prepare for their future with practical and critical advice
Table of contents
Chapter 1. An overview of the event field Chapter 9. Marketing and sponsorship planning
Chapter 2. Perspective on events Chapter 10. Event tourism planning
Chapter 3. Event impacts and legacies Chapter 11. Event risk management planning
Chapter 4. Conceptualising the event Chapter 12. Sustainable event planning
Chapter 5. Strategic event planning Chapter 13. Legal considerations in event planning
Chapter 6. Event project planning Chapter 14. Event design and production
Chapter 7. Event financial planning Chapter 15. Event evaluation and research
Chapter 8. Human resources planning and events
John Allen (ACEM, UTS)

Rob Harris (ACEM, UTS)

Leo Jago (Surrey)

Andrew Tatrai (Ace Security)

Paul Jonson (UTS)

Eamon D’Arcy (Emerson + Lorrimer Pty Ltd)

 

Textbook

Available as a full colour printed textbook, this Essentials title is perfect for today’s students who seek concise content presented alongside great examples and cases to ground theory in practical application.

 
 

VitalSource E-Text

Wiley E-Text: Powered by VitalSource are a flexible learning resource, giving students the freedom to search, highlight and take notes. Many of the titles include instructive media, from practitioner videos, animated demonstrations, stepped tutorials and concept check questions, that allow students to practice and apply what they’ve learned. Lecturers can assign and pin readings and concept check questions to enhance the learning outcomes for their students.

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“The Festival & Special Event Management textbook was an excellent resource as a student at UTS and a great inclusion in my professional library on graduation. I’m looking forward to the new edition which should be very useful for the next generation of event managers with updated case studies, integration of digital and social aspects of the job along with a future skills guide and practical advice on soft skills for job-readiness”.

Wendy Symonds
Marketing and Brand Manager
The Royal Botanic Garden Sydney

“As both a practitioner and a teacher in the area of event management, I have found the text Festival and Special Event Management to significantly contribute to my own, and my students, professional development. In particular, its focus on event project management, design and production, and the insights it provides into associated areas such as event environmental sustainability, the relationship between events and tourism, and risk management provide a well-rounded appreciation of what is required to be a professional in today’s fast moving event industry. Additionally, readers should find its approach to be highly accessible with concepts, theories and practices really well-supported by examples, event profiles and case studies – rather than the overly theoretical approach I’ve experienced in many other event management texts”.

Jade Whiteley
Event Producer, Lecturer & Presenter