Project Description
Business Communication, 1st Edition
Eunson
Interactive E-Text: 9780730369622 Print: 9780730369646
Business Communication, 1st Edition prepares business students to excel in their communication skills upon entering the workforce. The text provides a concise and focused narrative, covering a range of communication practices, from written and oral communication to social media interactions. It simplifies complex concepts while providing practical examples to enhance understanding.
Available in our low-cost subscription platform, Wiley Business Now. It also includes an Instructor Resource Toolkit and is supported by our local Wiley team.
Table of Contents
1.2 Communication: models for understanding
1.3 Communication: always a good thing?
1.4 Communication and ethics?
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
2.2 Layout: how does it look?
2.3 Every picture tells a story: graphic communication
2.4 Data and the scale of things: the use and abuse of graphic communication
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
3.1 Research skills and the knowledge – based society
3.2 Organising information
3.3 Taking notes: paper and electronic
3.4 Referring to secondary and tertiary sources
3.5 Getting the facts: primary sources of data
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
4.1 Letters and emails: when why and how
4.2 Letters
4.3 Letters and emails: the message
4.4 Good news correspondence
4.5 Communicating bad news
4.6 Persuasive correspondence
4.7 Collection, request and order letters
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
5.1 So you’ve got to write a report…
5.2 The big leap: writing essays and writing reports
5.3 Proposals
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
6.2 Online writing: mosaic and 3D
6.3 Writing for the web
6.4 Meta-tagging
6.5 Copyright and fair use in online writing
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
7.2 Fact versus opinion: just what it is you have to say?
7.3 Critical analysis
7.4 Essay structure
7.5 Thesis statements, summaries and drafting
7.6 Academic writing versus workplace writing: match your style to your audience
7.7 Essay writing: dos and don’ts
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
8.1 What is nonverbal communication?
8.2 Body structure and deep behaviour: the medium is the message
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
9.1 Interpersonal and intrapersonal skills: enlightenment, psychobabble or somewhere in between?
9.2 Intrapersonal communication: self-talk
9.3 Assertiveness: some verbal skills
9.4 Grice: the cooperative principle
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
10.2 Listening: a vital work place skill
10.3 Listening: developing our skills
10.4 Active and reflective listening
10.5 Effective questioning
10.6 Feedback
10.7 The feedback sequence: a verbal tool
10.8 The Johari window
10.9 Impression management
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
11.1 Speaking out and finding your tongue
11.2 Spoken words and written words
11.3 Audiences: targets for your message
11.4 Planning and structuring: what is your message?
11.5 ‘You’re on now!’ managing your stress
11.6 Nonverbal communication
11.7 Using your voice
11.8 Using audio-visual aids
11.9 The delivery: getting feedback on performance
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
12.1 Arguing about argument
12.2 Logic and argument
12.3 Persuasion
12.4 Sending the message
12.5 The message recipient
12.6 Influence
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
13.2 Winning and losing: game and pies
13.3 Choosing approaches
13.4 Territory and negotiation
13.5 Publics and negotiation
13.6 Choosing people
13.7 Choosing tools
13.8 Cultural and gender sensitivity
13.9 Negotiation channels
13.10 Strategies and tactics
13.11 Planning
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
14.2 What causes conflict?
14.3 Conflict-handling styles
14.4 The conflict spiral
14.5 Intrapersonal and role conflict: struggles with ourselves
14.6 Conflict in organisations
14.7 Approaches to managing conflict
14.8 Stalemates
14.9 Conflict creation
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
15.2 The cultural intelligence (CQ) model
15.3 Hofstede’s model of culture
15.4 House’s model of cultures
15.5 Hall’s context model
15.6 Huntington’s clash of civilisation model
15.7 Diverse planet, diverse nation, diverse organisation?
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
16.1 Organisations: systems of communications effectiveness and communication breakdown
16.2 Structures: organisational design
16.3 Networking: group process and interpersonal strategies
16.4 The informal organisational: I heard it through the grapevine
16.5 Organisational culture and communication
16.6 Communication and knowledge management
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
17.1 Context of public relations communication
17.2 PR campaigns
17.3 Crisis communications
17.4 Communications language
Student study guide
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
18.2 Synergy and social loafing
18.3 Role people play
18.4 Groupthink – where you least expect it?
18.5 Stages of group development
18.6 Group or team?
18.7 Teams: strengths and weaknesses
18.8 Virtual teams
18.9 Communicating with others in group/team
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
19.2 Meetings: structure versus power
19.3 Meetings: making them happen
19.4 Meeting decision making and problem solving
19.5 Virtual meetings
19.7 Getting the most out of meetings: surviving and flourishing as a participant
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
20.1 Employment: the bigger picture
20.2 Where are the jobs?
20.3 What do employers really want?
20.4 How to prepare for the job market
20.5 How to beat the robot readers of your resume?
20.6 Six seconds – is this the average time a recruiter spends looking at your resume?
20.7 The interview process
20.8 Testing, testing… assessment of applications
Summary
Key terms
Review questions
Applied activities
References
Acknowledgements
Authors
Baden Eunson
Explore our content
Business Communication is specifically designed for students pursuing a business degree, helping them develop essential communication soft skills throughout their studies.
The text offers a comprehensive overview of key communication concepts, focusing on both written and oral communication, as well as digital platforms like social media, and has been updated to reflect the most current trends and technologies in communication. With enhanced content on virtual teams, digital recruitment, and communication innovations, it ensures students are equipped with the skills necessary for today’s business environment. Australian and New Zealand examples are integrated throughout, ensuring relevance to local contexts.
This edition introduces updated content across various chapters, with a focus on contemporary communication practices, including the use of digital tools, security, and privacy. Students can further enhance their learning experience with practical exercises, case studies, and self-assessment tasks, providing a hands-on approach to improving communication skills.
What’s in Business Communications, 1st Edition:
- Communication skills coverage: Designed for business students, this text lays the foundation for developing essential communication soft skills throughout their course and future careers.
- Practical application scenarios: Includes “What would you do?” scenarios that allow students to apply learned concepts to real-world decision-making situations.
- Self-assessment features: “Assess yourself” boxes prompt students to pause, reflect, and evaluate their learning, encouraging continuous self-improvement.
- Higher-order thinking development: Applied activities foster in-depth analysis and critical thinking through practical exercises and challenges.
- Annotated guides: Provides clear pointers to both good and bad communication techniques, helping students refine their communication skills.
- Current trends in communication: Reflects the latest communication innovations, with a focus on the strengths and weaknesses of different communication channels in today’s world.
- Modern tools and digital platforms: Incorporates updates to research tools, including contemporary digital platforms for writing and organising research.
- Focus on writing and online communication: Includes new sections on writing for various digital platforms, along with updated content on security, privacy, and the role of emails and letters in business communication.
- Enhanced nonverbal communication insights: Updated perspectives on personal appearance, dress, and nonverbal communication in the workplace.
- Virtual and team communication: Expands coverage on virtual teams and meeting technologies, emphasising the importance of digital communication platforms.
- Updated employment communication: Includes the latest trends in digital recruitment and LinkedIn, providing students with practical skills for job searching and networking in the modern world.
- Enhanced learning experience: The edition integrates interactive learning features, including practical exercises, case studies, and self-assessment tasks, offering students a hands-on approach to improving their communication skills.
Take a closer look:
Interactives and Key Features
Available as a digital eText or printed textbook, this title enables every student to master concepts and succeed in assessment. Lecturers are supported with an extensive, easy-to-use teaching and learning package.
Within this text, the applied activities feature offer opportunities for students to demonstrate higher-order thinking skills through in-depth analysis and practical exercises.
Applied activites
The "Assess Yourself" boxed feature includes practical learning tools that provide clear feedback on an individual's communication strengths and weaknesses.
Featured: Assess yourself
Featured throughout the chapters, the visual approach of the text incorporates incisive diagrams that offer a graphic insight into the concepts being examined.
Visual approach
The annotated guides provide clear pointers to both effective and ineffective communication techniques, assisting students in refining their communication skills.
Annotation guide
The "What would you do" boxed feature has mini case studies featured in the text encourage higher-order thinking by allowing readers to apply chapter content to real-life situations.
Featured: What would you do?
Our text features end-of-chapter review questions that provide instant feedback, helping to reinforce understanding and support learning.
Review questions
Students can personalise their eText by highlighting and taking notes, as well as other useful features including read aloud.
Personalisation features (eText)
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Access to a comprehensive LMS-ready test bank. This collection of customisable exam and quiz questions are designed to assess students’ understanding of key concepts and learning objectives.
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