Project Description
Strategic Management, Essentials Edition
Grant, Murray, Orr, Butler, Bezemer
Print: 9780730385769 Digital: 9780730385721
With all the essentials of strategic management for time-poor students, Grant et al.’s Strategic Management, Essentials Edition is designed for modern day undergraduates and MBA students. This Essentials edition offers practical, current and real-world content to give you the best foundation to build your course upon. Maintaining what academics and students know and love about previous editions of Grant et al.’s title, this resource uniquely caters to students in the APAC region, with an abundance of regional case studies, practical examples and revision exercises to cement learnings contextually.
This resource is designed to future-proof students by outlining fundamental strategic concepts and explaining how they can be applied in uncertain, dynamic environments – like today’s.
Applied theory
Teaching students how to really DO strategy, not just describe it. Great for first year students and skills-orientated courses.
A contemporary resource
Unlike traditional strategic management texts, this resource addresses contemporary concepts including the circular economy, co-working spaces, and more!
Currency and relevance
Updated APAC case studies, examples and industry insights make for a future facing, current resource.
Watch: Authors of the Wiley Future Skills Guide
Hear from authors Angela Carbonne, Clare Payne, Rachael Field and Mandy Johnson on the importance of teaching future skills to students.
The latest edition of Strategic Management, Essentials Edition , includes these key features:
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- Extensive updates to case studies, examples and references
- Contextualised for today – globalisation and digital technologies are embedded throughout the resource
- A Future Skills Guide that helps your students prepare for their future with practical advice
| Table of contents | |
|---|---|
| Chapter 1. Strategic concepts and perspectives | Chapter 7. Co-operative strategies and alliances |
| Chapter 2. External and industry analysis | Chapter 8. Global strategies and the multinational corporation |
| Chapter 3. Internal analysis of capabilities and core competencies | Chapter 9. Strategic evaluation, implementation, structure and control |
| Chapter 4. The nature and sources of competitive advantage | Chapter 10. Leading strategically and developing corporate culture |
| Chapter 5. Business-level strategy and competitive positioning | Chapter 11. Corporate governance and ethics |
| Chapter 6. Corporate-level strategy | |
Peter Murray (USQ)
Stuart Orr (Deakin)
Bella Butler (Curtin)
Pieter-Jan Bezemer (ECU)
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TextbookAvailable as a full colour printed textbook, this Essentials title is perfect for today’s students who seek concise content presented alongside great examples and cases to ground theory in practical application. |
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VitalSource E-TextWiley E-Text: Powered by VitalSource are a flexible learning resource, giving students the freedom to search, highlight and take notes. Many of the titles include instructive media, from practitioner videos, animated demonstrations, stepped tutorials and concept check questions, that allow students to practice and apply what they’ve learned. Lecturers can assign and pin readings and concept check questions to enhance the learning outcomes for their students. |