At the height of the pandemic, you probably received a lot of general advice on how to improve the online learning experience. However, many marketing lecturers told us that discipline-specific guidance has been harder to find.

In a world where we are competing against the likes of TikTok for students’ attention, how do you keep them focused and engaged with their education? It is a big question and a common challenge for the ANZ higher education community. A challenge which has only be exasperated by the COVID-19 shutdown and the remote learning environment that might be here to stay.

Capturing & Keeping Student Engagement in Marketing is a virtual seminar where leading marketing academics share their best practices for engaging marketing students – both online and in the classroom.

Meet the presenters:

  • Siobhan Hatton-Jones (Curtin University): Securing student engagement with a 5-pillar teaching approach
  • Bridget Tombleson (Curtin University): Leveraging industry experience to spark the interest of students and exploring the impact of transmedia learning during COVID-19
  • Sharyn Rundle-Thiele (Griffith University): Using experiential design to encourage deep-learning via authentic assessment and reflective practice

About the speakers:

Siobhan Hatton-Jones is an Associate Lecturer in the School of Marketing at Curtin University with a keen interest in assisting small businesses implement marketing management change. Her experience in teaching varies from undergraduate to postgraduate level units in both the MBA and Luxury Masters programs. She is currently leading the development of Executive Education programs for marketing in regional WA.

Bridget Tombleson is a communication professional with more than twenty years’ experience in public relations, media relations, issues management, strategy development and internal communications. She has specialist skills in digital storytelling, reputation management, and crisis management. She is currently completing her PhD looking at the role of transmedia learning in higher education.

Professor Sharyn Rundle-Thiele is a social marketer and behavioural scientist. She is the Founding Director of Social Marketing @ Griffith, which is the largest university based group of social marketers in the world. She is Founding Co-Editor of the Journal of Social Marketing. Sharyn has attracted $12 million to fund her research program.